British Airways is deploying iPad digital tablets from Apple to help its cabin crew boost customer service in the air.
The iPads are supposed to enable the airline’s cabin crew to get prior knowledge of customer preferences and a better understanding of each customer’s previous travel arrangements, allowing them to offer personalized service.
The iPad lets crew quickly identify where each customer is seated, who they are travelling with, their Executive Club status and any special meal requests. It gives cabin crew a whole library of information at their fingertips including timetables, safety manuals and customer service updates. It also means any issues can be logged with ground-based colleagues around the network prior to departure so solutions can be delivered while the flight is airborne.
When all the passengers have boarded and just before the doors are shut, cabin crew are currently handed a long scroll of paper, listing up to 337 customers. With the new iPads cabin crew will simply refresh their screen when the doors have closed through wireless 3G networks and they will have a complete list of passengers on board.
The iPad is currently being trialled with 100 cabin crew.
British Airways plans to roll it out to all senior crew members across the airline in the coming months.